Are You a Rhino, Elephant, Ostrich or Rabbit?

Are You a Rhino, Elephant, Ostrich or Rabbit?

The Go-Giver: Story About A Powerful Business Idea

Bob Burg: The Go-Giver

I’ve read and re-read The Go-Giver: A Little Story About a Powerful Business Idea, a beautiful parable by Bob Burg several times. Moreover, each time I read it, I’m reminded of key lessons that serve as the foundation for my business, and life.

  1. You don’t often get what you want…you get what you expect.

    The world treats you as you expect to be treated. It’s more important to give more in value than you get in payment.

  2. Your true worth is determined by how much you give in value.

    Key questions to ask yourself are… how does this serve? And, does what I’m doing add value to others?

  3. Enlarge the number of people you serve.

    Your income is determined by how many people you serve and how well you serve them. In other words, your compensation is directly proportional to how many lives you touch . There are no limitations to what you can earn because you can always find more people to serve.

  4. Your influence is determined by how abundantly you place other people’s interests first.

    When you watch out for what other people need (with a genuine heart), and have faith, you’ll get what you need. Being a giver makes you more attractive and magnetic .

  5. You can excel by adding value.

    If you want or need money, then add value. YOU are the most valuable gift you have to offer. Be authentic.

  6. The secret to success is giving. The secret to giving is making yourself open to receive.

    Every giving can happen only because there is a receiving. The cycle is not complete unless you open yourself to receive.

Listen to my interview with Bob Burg where he goes more in depth into powerful business idea and the 5 Laws that are critical to running your business. (FYI, this was recorded in 2010)