BONUS: Enjoy my interview with Bob Burg, author of the Go-Giver: A Little Story about a Powerful Business Idea.
This book has had a huge impact on how I run my business. He speaks of 5 Laws that are critical to running your business. One key message is that the amount of money you can make is directly proportional to how many people you serve.
In our interview Bob shares:
What it means to be a “Go-Giver” and if it’s naive to believe nice guys/gals finish first
Whether you can be a Go-Getter AND a Go-Giver
How “The Five Laws of Stratospheric Success” work
What are some of the sales techniques we should never use and why you can’t make a sale