In just one year I saw my list grow by over 500%, my web traffic tripled and I was on radio and TV. I was even on the Today Show!
Even though I didn’t know it at the time, these experiences were preparing me for a big opportunity. Glazer-Kennedy (the key resource for small business owners to gain marketing knowledge) asked me to work as their Director of Special Projects. The timing felt right for me because at the time I was recently separated and living on my own with three kids and the promise of a regular paycheck – even for a die-hard entrepreneur like me – was very alluring. And the thought of working with Dan Kennedy and his amazing team of brilliant marketers was too good to pass up.
So I jumped in, immersed myself back into corporate culture and over the next year and a half played a key role in launching their new women’s division, their first women’s event and three multimillion dollar product launches. I learned the ins-and-out of a very high-resource, fast-paced and highly systematic launch process.
While I loved my corporate job, my entrepreneurial spirit was gently nudging me to return to my roots. But having outgrown my previous business model I was unsure of what direction to take.
Needing some inspiration, I went to an event to meet and brainstorm with other business owners. I knew this would rejuvenate me and give me the creative spark I was after, and I was right. As the universe always orchestrates, the perfect person was sitting next to me… her name is Donna Cravotta.
Donna was working on the content for a new Social Media PR program she wanted to launch quickly. She was realizing the enormity of her project from writing her program, to setting up the technical side, to managing a team to finally rolling out a marketing plan. Her brilliance was unmistakable as was her overwhelm. For me, it was love at first sight. Her energy and passion were contagious and I was so excited at the thought of how I could help her.
Because what felt hard for her, was easy for me. From that first conversation I knew I was the person with the perfect skill set to help Donna. I knew the ins-and-out of creating products and of launching.